Our brand was born, with love, in LA – the land of makeup and makeovers – where everyone can make it. A colourful city where people fulfill their creative dreams, where diversity is the norm, and self-expression is celebrated. From the coast to the valley to the glammed-up core, LA’s colorful personality is our home, our heart, and our muse. The NYX Professional writes new rules and leaves their mark on the city.
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