tarte™ is a natural beauty brand that has blazed new trails in the cosmetics industry, establishing itself as a leader in innovative & high-performance products that are free of harmful ingredients. We believe the best makeup is healthy makeup, and our mission is to help you look & feel beautiful without compromising your health or beauty. tarte™ was founded on the belief that women should be defined by what they do, not how they look. Our products are cruelty-free, high performance and free of parabens, phthalates and mineral oils. We believe in creating innovative beauty products to celebrate individuality, self-expression & confidence.
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